I’ve spent months away from The Subway Test and from social media in general, deep in the burrows of a new writing project. And, as exciting as that new project has been (it’s so exciting that I can’t really tell you much about it), I have missed the writing practice that I had before, working on short stories, my novel Pacifica, and the odd blog post that most people read when I cross-post it to Facebook.
But regarding Facebook, I have had another reason for my radio silence: I just haven’t known how to respond to the mounting news about what a monstrous company Facebook is. On the face of it, I’m not sure it should be such a hard decision for me to leave Facebook (and its horrible little sister, Instagram): a company that seems devoted to permitting, even encouraging, the spread of political disinformation, up to and including disinformation that drives genocide, is a company I want nothing to do with.
One of the only reasons I’ve had trouble leaving is that I don’t normally think of Facebook the company when I’m connecting with friends over Facebook the platform. That is, until about six months ago I was doing a fair amount of compartmentalization regarding my Facebook feelings: I would hear the news about Facebook’s business practices with mounting disgust, then log on and hand out a bunch of likes and haha faces and hearts to my friends’ pictures and memes and political links. Part of me knew that Facebook’s poetic PR language about connecting the world was just so much corporate bullshit. But then I would get on Facebook and act like all of that bullshit was true.
That’s because Facebook has very effectively built a business model which exploits our love for our friends and family. There’s nothing inherently wrong with such a business model: a thousand major companies, from Hallmark to Hasbro to TGIFridays, monetizes our desire to connect with people we love. But I do expect such a company, if it claims to be devoted to connecting me with my loved ones, not sell my personal data to political dirty tricks operations, to voter suppression outfits, to election oppo researchers. And I definitely expect such a company to step in when their platform is being used to encourage genocide.
So, please consider this my last post on Facebook. If you are reading this post on that platform, know that I will miss you. You I like. But so long as Facebook continues under its current leadership, with its mix of smarmy public apologies accompanied by no meaningful change in policy, I won’t be back. As a small potatoes writer who would like to have more exposure, I do understand that leaving Facebook behind will mean cutting off one of the few channels by which most people see my work. But the internet is a big place–there will still be lots of places that an interested reader can find me.
If you happen to be an interested reader, feel free to subscribe to my blog, The Subway Test –you can also find the blog simply by googling “Joe Pitkin.” Until then, I’ll say goodbye and deactivate my accounts on New Year’s Day.
I’m open to coming back someday. In fact, I’ll be happy to come back to Facebook and Instagram if the company will take meaningful action to clean up its act. For starters, the Board of Directors needs to fire Mark Zuckerberg and Sheryl Sandberg. I know that Zuckerberg can go ahead and fire the board in return–he is after all the majority shareholder in Facebook–but the board needs to grow a spine and do its job. If Zuck wants to fire the board in return, let him go ahead and do that: at the very least his doing so will make public what a morally bankrupt human being he is. If the board is able to replace Facebook’s top executives with people who will shepherd a transformation at Facebook, creating a company with meaningful privacy policies, meaningful informed consent about how our data is used, and a serious effort to clamp down on disinformation and incitement, Facebook could be fun again.
Goodbye until then–much love to you, friends!
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