Tags
books, Exit Black, fiction, marketing, readers, sci-fi, Science Fiction
Not long after I published my first novel, Stranger Bird, I mused on this blog about how many people might one day read my book. I realized quickly that it would always be tough for me to know, since the number of people who have Stranger Bird on their shelves will always be higher than the number who actually read it. Exhibit A for this argument is my own TBR pile, which has 34 books in it, most of them better than Stranger Bird, and many of which I will probably never get to, TBR piles being what they are in my life.
Here is the dream I had for Stranger Bird back then: I hoped that the book would one day have 100 readers. That excellent book has something like 16 reviews on Amazon right now, so my guess is that 100 readers is a decent ball park estimate for how many people have read, or will read, Stranger Bird.
Why am I bringing this up now, six years later? Because my new novel Exit Black, is traditionally published, with an actual marketing and promotion team working on it, with actual advanced reader copies and early reviews. I want to hope that a lot more people will read this new book. But what is a realistic hope? 10,000 readers? 100,000?
That seems like a lot of readers for an obscure science fiction writer who mostly works as a community college English instructor. For now, let me amplify my dreams by a single, ambitious order of magnitude: I hope that 1000 people will read, and love, Exit Black. I’ll never know how many will actually read it, but if Blackstone sells that many copies, or somewhat more than that, I will nurse the belief that a thousand people will read Exit Black.
I’d love for my number of readers to increase by an order of magnitude with each new book: 10,000 readers for Pacifica when it comes out, 100,000 for unnamed novel #4. At that rate, the entire population of Earth will be reading my ninth novel when I publish it, and then I can die knowing that I was the Colleen Hoover of my generation.
(I suppose that Colleen Hoover herself is the Colleen Hoover of my generation, but whatever).
Anyway, I’m sure that the Earth’s ecosystems have some carrying capacity for readers of Joe Pitkin books and that the population will level out at some limit long before I reach ten billion readers. I don’t have to worry about that right now. Right now, I’m hustling to get a thousand.

I too have a shameful pile of unread books. Or books that I read a few chapters and forgot to continue π . Hope you reach your reader targets and beyond!
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Thank you! It’s largely out of my hands, but I appreciate the good wishes…
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I hope this for you too Joe! Three people in my household have read Stranger Bird and I passed it on to a good friend so potentially four total. Iβll definitely pick up a copy of Exit Black. Good luck!
JO
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Thanks so much! 1000 readers seems like a stretch some days, but a do-able stretch,
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I know what you mean about the TBR pile. Mine keeps growing and growing, despite having so many books I haven’t yet finished (or even started) reading. It’s incredible to think how our expectations change with every book we write and send out into the world. Wishing your new book all the best — here’s to 100, 000 readers, and more!
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Thank you, Damyanti! I wish you the same!
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