• About
  • My Fiction
  • Reviews

The Subway Test

~ Joe Pitkin's stories, queries, and quibbles regarding the human, the inhuman, the humanesque.

The Subway Test

Tag Archives: marketing

The Penultimate Stranger Bird

04 Tuesday Jul 2017

Posted by Joe Pitkin in Beta Readers, fantasy, Journeys, My Fiction, Stranger Bird

≈ 1 Comment

Tags

books, editing, fantasy, marketing, Stranger Bird

As followers of The Subway Test have read before, I’m publishing a fantasy novel called Stranger Bird this year. Working with my estimable friend Erica Thomas at Works Progress Agency, we’ve landed on a launch date of mid-October. And so begins my final editing slog, getting the manuscript ready for layout. I’m surprised at how many little things (and even a couple of big things) I’m changing in response to the feedback of my beta readers and my awesome copy-editor, Ann Eames. Thanks, beta buddies!

If you’re reading this, I’m grateful that you’re reading. And if you like fantasy, I hope you’ll take a look at Stranger Bird when it’s ready.

The New Yorkering of Science Fiction

14 Wednesday Jun 2017

Posted by Joe Pitkin in Book reviews, HPIC, Literary criticism, Musings and ponderation, Science Fiction

≈ 2 Comments

Tags

fandom, fantasy, Laura Miller, literature, marketing, sci-fi

A couple of weeks ago one of my writing group comrades passed along to me this Laura Miller article from Slate on the incursion of “literary novelists” into the field of science fiction. I often find the premise of such articles cringeworthy–that there are good, serious writers out there who used to write good, serious fiction about failing marriages and suburban malaise but who now have decided, who knows why, to write crap about lasers and robots with big boobs.

Hajime Sorayama--Sexy Robot

Hajime Sorayama, Sexy Robot–photo credit Moody Man

Miller’s article is more nuanced than that–it acknowledges that the line between literary fiction and science fiction has always been blurry, and that calling a book “literary fiction” is no more a guarantee of its quality than calling a book “science fiction” guarantees that it is trash. Miller’s basic argument is that life is changing so quickly now that a contemporary story is dated almost before it is finished: if I am a literary novelist writing about a Tinder romance that goes sour, who knows what online romance trend will have replaced Tinder by the time I finish my book five years later? Wouldn’t it be better for me, then, to imagine a near-future dating app, so that when my book comes out I seem “buoyantly dystopic” and “a literary polymath” to reviewers?

I don’t dispute Miller’s reasoning: I hadn’t thought about it before, but surely some of the near-futuristic “serious fiction” out there is meant as a commentary on the pace of change in our lives and how maddening it is for us to try and keep up with it all.

But I’d like to suggest another hypothesis to explain the huge influx of Columbia MFA grads and New Yorker raconteurs into the slums of science fiction. Part of the shift, I’m sure, is that the last two generations of writers have grown up watching science fiction movies and TV with good production values and believable special effects. Science fiction was often regarded as shlocky in the pre-CGI era, and certainly before the breakthrough of Star Wars, partly because so many sci fi movies looked so clunky and fake. (Of course, there were excellent exceptions in the years before Star Wars, movies like 2001:A Space Odyssey, Forbidden Planet, and George Pal’s War of the Worlds, but these were rare glints of gold in a sea of Plan 9 From Outer Space dross).

Today, however, it’s possible for even a modestly-budgeted TV show–to say nothing of a big budget movie–to have the kind of truly believable special effects on which good sci fi viewing depends. And the existence of commercially successful, well-made science fiction movies catalyzes the creation of more such work, attracting writers and filmmakers with serious artistic chops–no one needs feel ashamed anymore that they like science fiction (at least the highbrow literary “speculative fiction” of Margaret Atwood or Michael Chabon).

One might argue that the crossover popularity of a writer like Vonnegut is what opened the floodgates to good science fiction. I disagree: Vonnegut was regarded for most of his career as a literary oddball, someone who would be a major writer if only he didn’t write science fiction. And Vonnegut’s popularity in the seventies did not facilitate the mainstream popularity of other science fiction greats like Ursula Le Guin and Stanislaw Lem (both of whom, thank goodness, have since received some of the attention they deserve).

The fact is that until recently, practically the only speculative writers who were unequivocally welcomed into the literary canon were authors from the non-English speaking world: people like Kafka and Borges, and later García Márquez and Calvino. And some would still argue that their inclusion in the canon is proof that what they were writing was something other than sci fi or fantasy–if you want to make a college English professor flip out, try calling “The Metamorphosis” or “The Library of Babel” a science fiction story.

Am I bitter about it? I suppose I must be–why else would I write 700 more words in defense of science fiction writers? In the long run, though, if David Foster Wallace and Jennifer Egan get the highbrow readers to crack a science fiction novel, if that brings them to look, eventually, at Octavia Butler or John Crowley, then who am I to complain?

 

Retiring Mr. Methane

17 Monday Apr 2017

Posted by Joe Pitkin in Advertising, The Time of Troubles

≈ 2 Comments

Tags

marketing, profile photos, The March for Science

It is with mixed emotions that I retire my current profile photo for this blog: good old Mr. Methane:

methane

This is one of my favorite pictures of myself, taken by my wife on Halloween 2015. I thought I did a decent job making myself into a ball-and-stick model of the most frightening greenhouse gas on the planet. And the picture captures what I’ve always considered the essential ridiculousness of my writing enterprise.

But, I suppose if I want people to take my writing seriously, I might get more of the right kinds of attention if my profile pic doesn’t show a man in a black body suit and Styrofoam deedle balls.

And, I’ve been lucky to work with a truly talented photographer, Pat Rose, who took the most flattering photos of me I’ve ever encountered. The one I call “Smiley Joe” will go on the back cover of Stranger Bird when it comes out:

Joe Stranger Bird cover photo

And for the blog itself, I’ll be using another of Pat’s fabulous shots, the one I don’t have a name for yet:

Joe web profile photo

I’m open to any names you want to suggest. “Oddly intense sci-fi man?” “Half-light Raconteur?” Really, he needs a name.

And old Mr. Methane? My wife had the genius idea that I should pull the old costume out for the March for Science. If I can wear a black bodysuit and stand up for civil society? What more could I want out of the weekend?

I Wish I Knew How It Would Feel to be Free…of the Car

18 Saturday Feb 2017

Posted by Joe Pitkin in Advertising, Journeys, The Ideal Vehicle

≈ Leave a comment

Tags

British Petroleum, Chester Lampwick's rocket car, Ford, greenwashing, marketing

I’ve seen the Ford Company’s Super Bowl commercial a few times now–Google has determined that I’m part of Ford’s target demographic when I choose a Philip Glass or Gerald Finzi piece to listen to on YouTube. There’s a shout-out here to electric cars, to new car-sharing economic models, to bike sharing, and to self-driving vehicles–all trends that Ford seems to be trying to get out in front of. And it all plays out over Nina Simone’s “I Wish I Knew How It Would Feel to be Free,” one of the most beautiful and spiritual songs in American popular music. I have to say it’s a remarkable ad, even though Google doesn’t seem to know how much I dislike driving and how unlikely it is I’ll ever buy a new car as long as I live:

Or maybe that’s the point. Ford seems to be selling its brand here to people that don’t consider themselves drivers, or at least not typical drivers. It’s too early yet for me to say whether this particular piece of corporate propaganda is simple greenwashing–think British Petroleum’s laughable “Beyond Petroleum” campaign that aired in the months before the ecological crime they perpetrated with the Deepwater Horizon spill. Is it possible that Ford is really positioning itself as part of the solution to climate change, energy scarcity, air pollution, traffic gridlock–that is, all the problems that Ford hath wrought over the last 100 years?

It’s not impossible to imagine Ford remaking itself for a new transportational reality. Electric cars and self-driving cars are still cars, and Ford seems better-positioned to create them, if they want to, than many other companies trying to enter those markets. It’s a little harder for me to see how car-sharing and bike-sharing fit with the business model of Ford or any extant motor company: the whole idea behind vehicle sharing is that fewer people overall will buy cars. But I suppose there are smart people in Detroit trying to see how they could monetize car sharing in a way that beats out Uber and Lyft–perhaps the Ford of the future will be a massive car (and bike?) owner, a kind of Netflix of vehicles, renting out cars to drivers at a price that makes car ownership seem silly.

A corporation, whether Ford or BP, is an amoral kind of organism designed to do nothing more  than maximize value for shareholders, in the same way that an amoeba is designed to eat rotting organic material until it’s big enough to split, amorally, into two amoebas. I wouldn’t call Ford’s move in these new greener directions a sign of Ford’s goodness, any more than BP’s greenwashing was a sign of corporate evil. Both corporations are just trying to make money for shareholders, and Ford is better positioned to handle the changes coming its way than British Petroleum has been. Solar power and wind power are entirely different industries than petroleum extraction; BP is no better positioned to enter the solar power market than Nike or Coca-Cola are.

And to be sure, Ford hasn’t transformed itself–the ad seems more aspiration than reportage. The ad slips in a decent amount of legerdemain, as when this supposedly green, forward looking new company cuts to a shot of the GT tearing along the freeway with all the subtlety of Chester Lampwick’s rocket car from The Simpsons. But the ad has beguiled my attention in spite of, or perhaps because of, my distaste for the driving experience. If a car company can do that, it’s a pretty neat trick.

A Tiny, Imaginary Rubicon

30 Monday Jan 2017

Posted by Joe Pitkin in HPIC, Musings and ponderation, My Fiction, Stories

≈ 2 Comments

Tags

books, fantasy, Harry Potter, Lloyd Alexander, marketing, publication, Richard Adams, self-publication, Ursula Le Guin, YA fantasy

Some years ago I wrote a young adult fantasy novel called Stranger Bird. That book was my attempt to recreate for my young daughters some of the feeling I had reading fantasy literature as a boy.

I hope and believe I have accomplished that much. But whatever other hopes I nursed for Stranger Bird–publication, a wider readership, a little money–have been a fool’s errand: after the coming of Harry Potter and the Harry Potter Industrial Complex (HPIC), YA fantasy thoroughly changed (mostly, though not in every way, for the better). I wrote Stranger Bird to harken back to an older style of fantasy, more mythical, perhaps a little darker: the Earthsea books of Ursula K LeGuin, Richard Adams’ Watership Down and Shardik, the Prydain series of Lloyd Alexander.

For whatever reason, I haven’t been able to find a publisher for a book like that today. Maybe Stranger Bird just isn’t very good. However, I have several indications that the book hasn’t been rejected on the basis of its lack of literary quality. A couple of times the manuscript got to the desk of the head editor of the house, and one small house did in fact offer to publish it if I would change the style of the book (the changes were a bit much for me, so I declined). I’ve gotten some good external validation of my other work, stories that I consider no better than Stranger Bird: 15 of my stories have been picked up for publication;  my work has been anthologized five times; I’ve picked up nice reviews in Locus and SFRevu and elsewhere.

It’s even fair to say that I started writing fantasy and science fiction short stories to try and gin up a name for myself that would attract the attention of an agent for Stranger Bird–the big publishing houses won’t look at anything not represented by an agent (I was late learning that it’s generally harder to find an agent than a publisher). And yet, after trying with seven publishing houses and 23 agents, I’ve not been able to sell Stranger Bird on my own terms.

I realize now that I’ve been too snooty, and too squeamish, about self-publishing.

My goals are modest. I’ll state them here: I want 100 readers for Stranger Bird. I’m willing to work to find them. And I’m willing to work to make them feel special. Any more than 100 readers will be gravy–I will consider the whole business enterprise a success if I can get 100 people to read the book.

I don’t know yet what I will call my imprint. And I know I have a lot to learn about the business end of publishing–that’s a side of things I have little talent for and almost no experience with.

But I’m committed. A couple of weeks ago I turned in my bio for my next story publication (a John Demetrius story called “Proteus,” appearing in Analog soon), and at the bottom of the bio I added a line I’ve never used before: his YA fantasy novel Stranger Bird will be appearing this year. It felt good, and it felt scary, to add that line. Keep watching this space; I’ve crossed a tiny, imaginary Rubicon.

 

Reading in Hood River!

23 Monday Jan 2017

Posted by Joe Pitkin in Journeys, My Fiction, Science Fiction, Stories

≈ 1 Comment

Tags

fantasy, marketing, readings, sci-fi

My Bloggish Friends:

I’m happy to invite you to a reading I’m giving at the beautiful AniChe Cellars tasting room in Hood River, Oregon. AniChe Cellars has dolled up an old Depression-era bank at 301 Oak Street in Hood River, well worth seeing. Come taste some ridiculously good wine in ridiculously scenic Hood River while I read a ridiculous story or two.

Saturday, January 28, at 5:00–I’d love to see you!

Happy Birthday to The Subway Test

05 Monday Dec 2016

Posted by Joe Pitkin in A Place for my Stuff, Journeys, Musings and ponderation, My Fiction, Stories

≈ 2 Comments

Tags

birthdays, marketing

I’ve been sojourning two years now in the blogosphere. And slowly, very slowly, I believe I’m getting the hang of it. “Getting the hang of it,” in my case, means writing more and more what interests me, on the schedule that interests me, rather than trying to use blogging to present myself to the world as some kind of up-and-coming writer, or as a hauntingly original voice about to break through, or some other kind of self-promotional folly.

I’m happy to be here, happy to be publishing a story every once in a while, happy to share insights when they come to me. Thanks for reading, friends.

On the Election of Donald J. Trump

14 Monday Nov 2016

Posted by Joe Pitkin in Musings and ponderation, Politics

≈ 4 Comments

Tags

demagoguery, marketing, racism

Like so many folks, I have felt dazed and heartbroken about the election of Donald Trump to the presidency. I’ll speak plainly: while I believe the United States will survive this demagogue, no president has been a greater threat to the republic than Trump will be. Ever since Plato, political scientists have recognized that the greatest danger to democratic forms of government was demagoguery: and, in his cynical and phony populism, in his breezy dishonesty, in his breathtaking appeals to xenophobia and racism, Donald Trump is the most demagogic person ever to have been elected president of the United States.

SelfAwarePatterns, a WordPress comrade I admire, has posted a very thoughtful reflection on Trump’s win. He notes that while racists and nativists have helped to elect Trump, it does not follow that all—or even most—of Trump’s supporters are racists and nativists. Indeed, at least some of the people who voted for Obama in 2008 and 2012 came to support Trump in 2016. To ridicule these voters, to call them racists and haters or dupes, is to mistake the nature of Clinton’s loss and to further alienate those voters whom Clinton failed to reach.

While I don’t think that analysis tells the whole story, there is much to agree with here. I’ll start by saying that nothing good will come of trying to ridicule Trump voters. A huge part of Trump’s appeal came from his understanding that millions of Americans feel ridiculed already, feel looked down-on by liberal coastal elites. Trump’s harping on “the rigged system,” his invitation to rally-goers to heap abuse on the button-down liberals sitting in “the press pen,” were ways of blaming working class people’s losses on the kind of people that stereotypically vote for Hillary: those smug, expensively educated NPR listeners whose life is a kind of running Portlandia sketch.

Of course, Trump doesn’t just blame rich liberals for the problems with middle America; he blames Mexicans, “welfare takers,” Muslims. His racism and nativism are far more troubling because he can hurt and bully those target populations so much more easily. It’s the racism of these positions that has convinced many on the left that Trump’s voters must also be racists.

Doubtless some of them are.  Other Trump supporters, I’m sure, are troubled to some degree by Trump’s attitudes and statements, but not enough to consider his racism a disqualifying factor for his candidacy. Still others have been convinced that Trump’s xenophobic positions are the correct ones, even though they could have been convinced otherwise, and perhaps were convinced otherwise by Barack Obama. Are all of these stances equally blameworthy?

Perhaps approaching the problem from a different angle would yield better results. Years of teaching at a community college have taught me that ridiculing a person for their choices marks the end of all dialog. If I believe my choice for president is a better, saner, more moral choice than Donald Trump, I can’t hope to convince anyone of that by shaming them and telling them how stupid they are, as though I have some special insight into stupidity.

However, we can and must critique the system of racism: we can work to help working class whites see that their economic interests align with working class people of color, that modern racism is not some natural human state but rather a conscious political strategy. Racism is in fact a relatively recent political program, designed during the colonial American period by economic elites to divide and conquer the dispossessed that lived here: black slaves, white indentured servants, landless white tenant farmers, Native Americans. A white indentured servant in colonial America may be landless, may be exploited, may be helpless to resist the depredations of creditors and masters and landlords, but he could believe at least that he was better off than a slave or an Indian.

Of course people of color are the primary victims of this control strategy, just as they will suffer disproportionately in this Time of Troubles. All of us who consider ourselves allies have to work together to provide safe havens where we can and to bear witness.

But working class whites do not escape the system of racism without injury. To the extent that working class whites have been bamboozled by elites to believe that their problems are caused by the marginalized, powerless other, rather than by the elites themselves, they too have been made victims. They may escape the brutality and savagery that has been visited on immigrants and people of color—indeed, working class whites will often be the perpetrators of that brutality—but working class whites are lashing out at their own victimization: the hollowing out of their towns, the loss of the dignity of work, the replacement of main streets with pill mills and payday loan shops.

Muslims and Mexicans are not to blame for that victimization. Hillary Clinton is not to blame either, though Trump actually made a fair critique that Clinton represents an investor class which does bear some responsibility for the offshoring of jobs and the decimation of main street. That may be the only fair critique Donald Trump has made in his life.

Those who were convinced that Donald Trump is a regular guy, that he is somehow not part of that controlling elite himself, will perhaps fare better than immigrants and Muslims. But the voters of Wisconsin and Michigan and Pennsylvania that elected him won’t fare well: Donald Trump and his gang of goons are predators. Someday, perhaps in two years or four years or 24, there will be an opportunity to drive them out again. I hope when the opportunity comes we take it, and we have an honest conversation about racism. Not racists, but racism.

A Modest Reboot

17 Thursday Mar 2016

Posted by Joe Pitkin in A Place for my Stuff, Welcome

≈ Leave a comment

Tags

anonymity, marketing, that strumpet Fame

I had dinner with a friend a couple of weeks ago who mentioned how much she likes the blog posts I send her way. But, she said, she wasn’t sure who was the author of these posts. That was when I realized that perhaps I’ve been overly anonymous on this blog.

So, at last, the picture on the avatar is me (I was a methane molecule for Halloween last year). My name is on the title. To be honest, I feel a little uncomfortable with my name in little lights like that. But I suppose it’s fair, if I want people to read my work, to let people know who I am.

Writerly Updates

04 Thursday Feb 2016

Posted by Joe Pitkin in My Fiction, Stories

≈ Leave a comment

Tags

John Demetrius, marketing, Quixotry, sci-fi, that strumpet Fame, writing practice

It’s a gas to hear that Tom Dooley’s awesome and quixotic Eclectica Anthology Kickstarter was a rousing success and the books are coming out! True to my style as a writer, I’ll be in the Speculative Edition.

Closer to home, I finally got my newest story, “Proteus,” out the door to an editor. Maybe he’ll take it, maybe not, but it feels good to have new work going out.

← Older posts

Subscribe

  • Entries (RSS)
  • Comments (RSS)

Archives

  • May 2022
  • August 2021
  • June 2021
  • January 2021
  • October 2020
  • May 2020
  • March 2020
  • February 2020
  • January 2020
  • July 2019
  • June 2019
  • December 2018
  • October 2018
  • July 2018
  • May 2018
  • April 2018
  • January 2018
  • December 2017
  • November 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • July 2015
  • May 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014

Categories

  • A Place for my Stuff
  • Advertising
  • Beta Readers
  • Biology
  • Book reviews
  • Curious Fictions
  • Dungeons and Dragons
  • fantasy
  • Games
  • HPIC
  • Journeys
  • Literary criticism
  • Musings and ponderation
  • My Fiction
  • Pacifica
  • Politics
  • Reading Roundup
  • Science
  • Science Fiction
  • Science Fiction Writers of America
  • SETI
  • Stories
  • Stranger Bird
  • The Ideal Vehicle
  • The Time of Troubles
  • Uncategorized
  • Utopia and Dystopia
  • Welcome
  • YA fantasy

Meta

  • Register
  • Log in

Authors

Blog at WordPress.com.

  • Follow Following
    • The Subway Test
    • Join 66 other followers
    • Already have a WordPress.com account? Log in now.
    • The Subway Test
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...